![]() The RICE framework, known as Intercom's internal scoring system, allows you to measure your features against four factors: Let's go through these product prioritization frameworks for product managers: What are product prioritization frameworks? Now that we clearly understand what you shouldn’t do, we can move to greener pastures and decipher how to prioritize features like a pro. You get confused between must-haves vs good-to-haves which can lead down the rabbit hole if you’re not listening to your users constantly. It’s not only effective but a clear strategy in the early days.īut as your startup grows, you have customers and internal stakeholders, and this strategy where you’re intuition-driven falls flat on the face. One of the things most founders do when trying to solve their problem is to build a product they know does exactly that. It happens more often than not when you don’t have a strategy. You get easily persuaded by the team of devs who want to do another rewrite. You try to keep up with all the next technological advances and bring them to your team –– at the cost of poor strategy. It’s the no-risk zone, but it can mess up your whole positioning. You’re given the helm of this ship where do you choose to steer? Chances are you’ll pick the feature parity lane because why not. You’re entering a competitive market where existing incumbents have a full-fledged product and many features. For example, you get an email from a customer who wants to solve their problem in a certain way. In all these cases, you decide based on the sheer angst they cause you.Ī bad apple spoils the bunch. You try to please the loudest and most ignorant customer, the highest-paying customer, or the stakeholder who thinks they know where the ship should sail. This often is the biggest culprit of bad product prioritization. ![]() Rapidr Roadmap Top feature prioritization mistakes to avoid: 1. But first, before we start talking about all the jazzy frameworks and how you can use them to prioritize features for your product, here’s what you should avoid doing. In product management, rulers are prioritization frameworks that help you make the finer decisions. Feature prioritization can help you evaluate which features will provide the most value for your customer base and make those your priority. The main goal of feature prioritization is to deliver value to customers as quickly and efficiently as possible while still giving them an enjoyable experience. It is a difficult task, as it requires understanding what customers want and how they use the product. What is Feature Prioritization?įeature prioritization is the process of deciding which features to implement first.įeature prioritization is a process that determines which features should be implemented first to maximize the product's value. It sure feels that way when they’re winging it without proper systems. I don’t blame them for thinking it’s an art. And also, whilst juggling everything, you’d also have to keep all the customer-facing teams happy.Īs a product manager, you’d have to keep track of many things. On top of that, you’d have to accommodate requests from customers. Next, explain why you’re dealing with some tech debt now vs. Convey how some of your actions now might unblock future feature development. To prioritize product features, you’d first have to align internal stakeholders and executives around your short-term goals and sell them how this aligns with the overall product strategy. Most product managers believe product prioritization is more of an art than science. Doing feature prioritization or product prioritization is no joke. ![]()
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